CABARET

REEL Hip Hop, Modern, Pop

Voice Over - Casting

SOUNDLOGOS

A soundlogo is the representation of a brand, a logo, or even a concept. They can be musical or not, but it’s important feature is that it has information or sensations that the brand wants to convey embedded in its sound elements. It takes a lot of study, experimentation, and time to arrive at a result that is an adequate sound representation.

Soundlogos can be either monolithic (single audio files that never change, no matter the context) or they can be integrated in the context of the piece, such as adapting a melody to an existing instrumentation, or even adapting to the mood that the piece conveys.

Here are a few signatures created by us at Cabaret that have these variations described above.

Bimbo Pullman/Plusvita

The signature had to work both for the Pullman concept as for the Plusvita concept. We sought an inviting and cheerful sound, as the brand presents itself in its communication. The traditional instrumentation with mixed choir combines with the tradition of Pullman bread.

BP

The signature had to be strong and at the same time positive. Strength to show a reference hospital and positive to have the hopeful character of a place that improves the lives of those who frequent it. The hybrid instrumentation falls between the classic and the modern in order to showcase the tradition and contemporaneity that Beneficência Portuguesa possesses.

Bradesco “Pra Frente”

This signature was a long process. Between choosing voices until reaching the conclusion that Bial, who was already the face of the brand, should also be the voice of the brand. From there, extensive work was done to arrive at the intentions of how he spoke the concept "Bradesco Pra Frente". There was also a sound design work with the choir, and a strong and abrupt marking at the beginning of the soundlogo to punctuate the end of the pieces.

Buscopan

The objective when we composed this signature was to mark the syllables very well with both voice and beats, in order to have the double function of presenting the correct nomenclature of a medication, which is very important for the consumer to understand, as well as dividing it’s 3 variations of intensity and concentration.

Habib’s “É muito mais”

We created this signature that lasted for a long time, while the company used the slogan Habib's is much more. The idea was to have a signature that was only instrumental, or a base with vocals for these variations of response according to the promotion that the client wanted to highlight at the end of the commercial: Habib's is much more - fun/fresh etc. A young, fun instrumentation with enough appeal to talk to the target audience.

Mapfre

The briefing was to compose a signature that was both light and sober. Dealing with insurance, we sought a classic instrumentation and a soft and resolute melody.

Movida

The idea was to complement the campaign that had a humorous character. However, the signature aims to transcend the campaign and establish itself as the brand’s representation. Despite the very simple instrumentation, the unusual melody without resolution represents the idea of movement of the Movida concept. Always in motion.

THANKS!!!